Project Overview
This product advertisement project was completely constructed within Adobe Photoshop. I was tasked in a class to take a real company, and form an advertisement, adhering to their brand and product.
My Process
For this project, I chose to advertise the AYN Thor product by AYN. As someone within the gaming community, I have an insight into the market that can be of value creating an advertisment in this field. For this project, I was not provided any resources, so I had started by gathering brushes to use for lighting effects, and other resources to use for effects. My goal for this project was to create an advertisment that would be suitable for a social media marketing post and a printed advertisement. With this, I had to consider the typefaces used as well as colors and sizing, while adhering to the brand. This advertisement, while being similar in DNA to some of their others, offers a more clean look that suits marketing, with a lot of their prodcut images being suitable for storefronts and not advertising, this provides a nice clean aesthetic that is suitible for proper product advertising.
